Podcasts

These days, the “customer journey” invariably takes people online. They Google their questions, they ask their Facebook friends for recommendations, they spend hours in their email inbox. How can your business position itself to meet your ideal custom

What is customer experience and why is it so important to your business? Regardless of your pricing, products, or positioning, at the end of the day you succeed or fail based on whether people enjoy working with your company. That comes down to…

Have you considered moving your business to Maine? People move to Maine all the time because they’re looking for a higher quality of life, a better place to raise their children, or to be closer to outdoor activities. But businesses are also moving…

Have you ever run into a cash crunch in your business? Was there a time when you wish you had access to more capital to expand, hire more employees, or get a critical piece of equipment for your business? FAME, the Finance Authority of Maine, helps…

You hear a lot about storytelling these days, and how businesses can use stories to attract customers and employees alike. But how do you craft a compelling story? What are the components? And where do you share it? David Lee of HumanNature@Work has…

Have you considered selling your products abroad? Looking for international opportunities as a growth strategy? But not sure where to start, or how tariffs, trade wars, or foreign laws might impact your chances? Wade Merritt, President of the Maine…

Have you considered looking to the Maine Technology Institute (MTI) for funding? Perhaps you heard that it’s not so easy? Well, MTI has simplified its process for grants, loans, and equity investments. Amy Leshure from MTI is here to share the…

Have you been looking to move your retail store online? Or start selling your products and services direct from your website? In this interview, e-commerce expert Becky McKinnell of iBec Creative walks us through the questions you should be asking…

Have you ever wanted to go after government contracts, but were unsure where to start? Federal, state, and municipal projects come up all the time, at all different sizes for all different types of companies and industries. Find out how you can stay…

Whether you’re in B2B or B2C, customer service is a must these days. If people don’t feel like you or your employees care about them, they’ll take their business elsewhere.  That’s why this week we’re chatting with John Kenneally of…

Maine needs skilled, experienced workers, and transitioning military might be at least part of the answer. Boots2Roots is an organization that helps transitioning military find and land jobs in Maine, playing matchmaker with companies and…

Trademarks. Copyrights. Intellectual property. What do you need to know about these items to protect your ideas, and how do you stay out of hot water when it comes to work for hire, contractors, and social media? This week we speak with Andrew Kraus…

Are you looking for ways to fund your company and you’re interested in venture funding? Perhaps you wonder what it is, and whether it would be a good fit for your business? Today we’re talking to John Burns of Maine Venture Fund to get all your…

What is a personal brand, and can it really help you stand out and generate more business? Nancy Marshall of Marshall Communications shares the benefits of developing a personal brand, how you can get started, and what a difference it can make to your…

Looking for a way to fund a new product or offering, but not sure if a loan or angel investment is right for you? Have you considered setting up a crowdfunding campaign on KickStarter or Indiegogo? This week, Maddie Purcell, founder of Fyood Kitchen,…

Social distancing. Stay at home orders. New safety precautions for businesses. How can a business make meaningful connections with its customers and clients? The Entrepreneur on Fire, John Lee Dumas, speaks to six ways to connect in a meaningful way…

You’ve heard about the power of storytelling, but exactly what kind of stories should you be telling as a business owner? Are there different stories for your customers, employees, and stakeholders? Different stories depending on where you are with…

With fifty episodes under our collective belts, we take a look back on what we learned from our guests, the Coronavirus pandemic, and each other.

Video is a powerful tool for connecting you to your ideal prospects and customers. But what type of video should you be using, and how can you be leveraging video to best tell your story? Alex Steed from Knack Factory shares how you can create…

Working with a remote team has both challenges and opportunities for growing businesses. Chris Clegg of Portland Marketing Analytics has been working with a remote team for years, long before it became fashionable or required. Because of that, he…